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We have authored or collaborated on numerous whitepapers over the years.  These are some of our latest.

Healthreform 2.0 Whitepaper

HealthCare Reform 2.0

Beyond the Partisan Divide

The Premise

Before we can actually create a new healthcare system we need to solve more than the symptoms of deeper, more fundamental problems of healthcare.
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Startups In America

Beware of Geeks Bearing Gifts

Rag to Riches

America is the Land of Opportunity! Or is it? For entrepreneurs starting a business is difficult. This paper discusses the hidden pitfalls.
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Art Of Competition Graphic

Sun Tsu: The Art ot War

Sales & Marketing Management: The Art of Competition

Marketing & Warfare

In about 530BCE, Sun Tsu wrote a letter to the Emperor outlining what it takes to be an effective warrior - he got the job. Find out what this has to do with better marketing!
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Frequently asked questions

The proposed system’s core is two disparate market-based systems that are tightly integrated with effective free-market pressures, appropriate governmental monitoring, and combined checks and balances. The system’s main core is a basic LifeCare marketplace focused on equal access, treatment, and affordable cost to all Americans. This is the prime source for all care needed to provide viability and production. A second system provides for individual care wants beyond basic care needs. This Quality of Life marketplace will be a distinctly separate reimbursement mechanism, pricing, and access to care. Still, Healthcare Reform 2.0 will tightly integrate both systems through a central point of access and administration that provides for full coordination of care and benefits across all available sources, as well as other benefits.

LifeCare Plans form the core of a marketplace and system to deliver our basic healthcare needs targeted at survival, viability, and deliverable value to self and society. There will only be one type of LifeCare policy offered by every insurance company that chooses to be in the health insurance business. All policies, regardless of the insurer, will be identical in scope, the extent of treatment, and coverage. Each covered need will have a recommended best practice treatment guideline and published payment amount. With only rare exceptions, treatments will be standardized. Providers will not be bound to the recommended treatment and may alter the treatment at their discretion, but the provider’s payment under the plan will remain the same.

Basic LifeCare plans can be purchased in any state or territory from any qualified insurance provider in the U.S. regardless of their state of origin. It is anticipated that once purchased; the basic LifeCare plan will follow the individual throughout their life and be the basis for all basic services received until their death. The current law that allows parents to maintain coverage of their children till age 26 will be continued. Individuals will be strongly encouraged – but not mandated – to purchase their LifeCare policy at the age of 27 or upon initially entering the workforce, whichever is earlier, through an integrated set of incentives.

Premium payments for LifeCare policies will be primarily established based on the Participant’s age at the time of purchase, and the premium will remain the same as long as the policy remains in force and is not allowed to lapse. Should the policy lapse due to non-payment, fraud, or abuse, then the policy may be reinstated at a rate representative of the price based on the Participants age at re-enrollment. Material early purchase incentives will be in the form of the time-based pricing model with significant increases in premium costs weighted in the first few years of policy purchase. All costs for LifeCare plan treatments will be published and standardized so there will be full price certainty and transparency. There will be no allowed rebates, fees, or self-targeted taxes that backflow into the overall cost of care and obscure the true cost of care. All sponsors’ programs will be integrated into the LifeCare plan system through the national Single Point of Administration Full Coordination of Care and Benefits system discussed below. This will help ensure that all payment options are coordinated and applied fairly and completely, based on eligibility criteria and constraints, while reducing duplication of services, cost-shifting, and fraud.

The LifeCare solution is designed to provide affordable coverage and the means to pay for this coverage for most Americans through their earnings and/or an employer incentivized life health and wellness stipend system. Yet, it is clear that regardless of the incentives and encouragement, not all will be either able to comply or, in some cases, act responsibly to obtain and pay for coverage. The current healthcare system has significant cost drivers due to three prime cohorts, the helpless, the clueless, and the fraudsters. An effective safety net must be established to cost-effectively help the helpless, reduce the cost-effectiveness of the clueless and eliminate, to the largest extent possible, the exorbitant cost of the fraudsters.

People who are helpless due to job loss, income, or means to pay are protected in this system. Should a person have a LifeCare plan or suffer a loss, or catastrophic event, that renders them unable to pay for their LifeCare plan, they will become eligible for full or partial LifeCare plan premium support. Upon eligibility, they can immediately and automatically register their needs and apply for assistance through the single point of administration system described below to have their existing LifeCare plan premiums covered, in whole or in part, through one or more available Sponsors. Under the payer of last resort system, the federal government will act as the final backstop for all American citizens for LifeCare. There should be no reason for any LifeCare plan holder ever to interruption coverage under this system. If responsibly managed, either by the Participant or their authorized Facilitator, LifeCare premium payments should continue with no interruption of plan benefits and no resetting of premium costs due to lapse of coverage for reasons of non-payment.

Except for the permanently disabled or others, the government designates as eligible. All individuals who receive federal premium support will receive the aid during their eligibility period as a loan until they are no longer qualified as eligible. Upon regaining the means or ability to pay for their plans or other loss of eligibility, individuals will be expected to begin repayment of the outstanding loan balance. Payments will be calculated and amortized across the remainder of the individual’s effective, productive life.

Quality of Life Care begins where the LifeCare plan ends. While the LifeCare system is predicated on high volume, highly efficient, pre-fixed low cost routine treatment modalities with some free market effects to lower cost, Quality of Life providers will evolve to be more market driven in nature. Quality of Life care will be where individuals get the additional care and treatment they desire based on their own individual priorities, desires and choice.

Quality of Life Providers will build their practices around the provision of value-based services to individuals above and beyond LifeCare basic needs services. The Quality of Life market system is designed to incentivize those that wish to practice in this value-based market to design their business model around the provision of a higher priced, potentially lower volume, high perceive value-based, more retail market-driven model.

Participants can choose to pay for Quality of Life Care services at the time of service through any means acceptable to the provider(s). They can pay for Quality of Life services through their tax free Life Health & Wellness Savings Accounts (see corresponding section in the hyperlinked whitepaper, also see Employee Health & Wellness Stipend section) or they can purchase Quality of Life Advantage plans from any qualified health care insurer. All insurance payments will be provided to Participants directly or through electronic funds transfer to their Life Health & Wellness Savings Accounts. In this solution, the Participant is always the center of any health related transaction whether financial, or informational.

Unlike, LifeCare plans where the premium cost is tied to the age of the policy holder at the time of purchase and remains relatively constant throughout the plan holder’s life, Quality Of Life plan pricing and terms will largely be driven by the free market. The exception may be in some constraints that may be established by the various states who choose to regulate additional services provided to their citizens above that which is provided by the basic LifeCare plans.

Single Point of Administration – Full Coordination of Care & Benefits System

We have spent in excess of $1 billion in creating Healthcare exchanges at the federal level alone. Recent proposals have advocated abandoning the exchange system altogether. This solution does not take that approach. It plans to preserve this investment and repurpose the infrastructure, much of it currently technically consistent with the future roles as described.

A potential key to integration of the LifeCare and Quality of Life Care market systems are the re-purposing of the current HealthCare Exchange infrastructure to provide for a single point of administration incorporating full coordination of care and benefits across all available sources. Doing so will not only effectively support better integration of the various cohorts in the care continuum, it will also provide the innate checks and balances to reduce the waste inherent in the current and historical system. It is anticipated that as much as 40 percent of the healthcare spend and service utilization can be saved just by effective coordination of care and benefits. This will not only save money it will also free resources to cover more patient needs. It is also well documented in various studies that better coordination of care significantly improves outcomes and lowers costs.

The system, as proposed, would tightly coordinate and integrate the needs, resources and functions of four cohorts; Participants, Facilitators, Providers and Sponsors as described following:

Participant – Historically we have called the end customer of care the ‘Patient’ because they needed to be patient. These patients, more often than not, are passive objects where providers routinely dispense procedural services in order to maximize revenue regardless of actual need, benefit or outcome. We recommend that we change the name of the healthcare consumers in this new solution to ‘Participants.’ In this solution, Participants are actively engaged in the entire process of treatment, they are the core determinant – or they can engage a Facilitator, described next – for the services they receive, they must make active decisions in the care process for the basic life care services they need. Participants may purchase expanded choice based care if they have taken active steps to manage their life choices in a manner that makes available funds for optional quality of life purchases they may want.

Facilitators – these are people that help Participants find, qualify, and access services they need or want but they do not provide services directly in the scope of care being sought. Some Facilitators, are trained and paid for their services, and others are untrained and often simply volunteer. Regardless, they all share the burden of privacy and discretion as well as some other characteristics, both legal and ethical. Facilitator subgroups have very specific sets of roles, responsibilities and requirements – like maintaining the privacy of Participant information that they share across the spectrum of providers. Facilitators interact with all other players in the supply chain and provide certain value to the other constituent groups as well.

Providers – these are the people that provide care to Participants. It is in this area where significant efficiencies and gains can be made by a re-examination of the rolls and responsibilities, and authorities to practice in a variety of areas. A realignment of rolls will significantly free currently constrained resources and drastically lower the cost for low level routine and frequent care. Realignment will also significantly free current access limits.

Sponsors – these are the people that pay the bill when it is due for the services delivered by the providers. Sponsors have access to funds and create programs by establishing eligibility requirements – program constraints.

There are many areas where this system will provide benefits. Let’s highlight three main benefits;

  1. Saving money through reduction in duplicated services, unnecessary services, fraud and adverse reactions due to lack of coordination of care and benefits.
  2. A more appropriate spread of available resources freeing access to services and funds to pay for them across the widest possible need.
  3. An improvement in patient outcomes through a better coordination of care and the incorporation of true participant centered virtual care groups.

We have only scratched the surface as to the features and benefits of these solutions. We have have not touched on the specific bipartisan agreed upon goals, nor have we spoken of the integrated objectives that need to be crafted into any solution. These are available on the website under Principals, Goals & Objectives. We have nod discussed the impact of our own myths and misunderstandings about what is really deliverable in terms of the scope and extent of care from medicine today. We also have not had time to discus how the solution provides for a true “Participant Centered” approach which is also key to lowering costs, lowering excess utilization and improving outcomes. These and many other topics are discussed in the draft Whitepaper, Summary Sheets and Articles on the Health Reform 2.0 website.

We believe that the solutions proposed within this site will fit neatly into a comprehensive approach that Americans will be able to embrace. We do not expect everyone to like every solution proposed in the system but, we do believe in the end these solutions as they are designed fit closely together to solve for a marketplace that will provide Americans with an affordable, cost effective, efficient, fair and appropriate market, and safety net, to get the healthcare they need while preserving the options for a choice based system to get the care they want. This is not to be seen as “The Solution,” but as a series of solutions that are interconnected. These ideas are not inviolate and will surely change. To achieve the goal that we seek, will require a Franklin style compromise, either from a renewed interest in bipartisan, bicameral solutions in Washington DC or from the real power-base of America – the American People.

Healthcare Reform 2.0 can fix the problems of our current healthcare system and provide us the care we need in crisis and the access to the care we want by choice If your interested to find out more, Contact Us.

Our Readers say

"Hi Tom, I came in thru the Twitter link. I love your approach. You provide a simple Health Care solution in a complex world. This is a great premise to build upon. Inexpensive efficient care of all. An integrated premium care system for those who want choices to get additional care either through higher insurance premiums or direct to practice payments.. Such plans will meet opposition from both sides as it is a compromise of the ideological wish lists. This is a system that likely will work!"
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Jim Thomasen
I appreciate the time and effort you put into your website and the in-depth information you provide. It’s awesome to come across a blog every once in a while that isn’t the same old rehashed material. Great read! I’ve saved your site, and I include your RSS feeds to my Google account.
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Isidro Varela
"Your keynote speech at the ComplianceOnLine Medical Device Summit in San Francisco on June 8th was AWESOME!!! In a very informative and data-driven way, you showed the cost challenges that we all face and why the government can’t provide relief for our current situation. I found your talk about being very enlightening and timely! The association between healthcare cost and the economy you described gave me a whole new perspective on this important reality. Your pragmatic approach and solutions make a lot of sense to me! Please keep getting the word out!!!"
Debbie Schultz
Debbie Schultz
Executive Vice President
Wow! I finally found a website where I can get explanations, useful facts, and valuable information regarding my study and knowledge.
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Carley Molino


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